The Bold color of Red is forever a base symbol of life, blood, energy and vigor. Logo designs often use the color red to evoke a look of wealth and luxury. Red is an instant attention grabber. Red is also associated with celebration, luck and happiness. Additional adjectives connected with red include: vitality, power excitement and strength. It’s a color preferred by confident and secure risk-takers Red often represents the following:

• Desire, Passion and Romance
• Bravery / Leadership
• Summertime / Harvest
• Fuel / Energy
• Intensity
• Power
• Confidence
• Warfare

Blue is a considered the most popular color in business for logos. It’s a calming and reassuring color that represents professionalism. Although a versatile color suitable for any type of company logo, blue and its shades are often seen in young energetic companies eager to rise and be known for their competency. Its soothing tones are easy on the eyes when used as the primary color for a logo as it reminds us of familiarity and trustworthiness. Blue often represents the following:

• Water / Nature
• Relaxation / Healing
• Peace / Harmony
• Independence / Diplomacy
• Intelligence
• Technology
• Professionalism
• Holiness / Sanctity

The color yellow’s brightness often goes well with other colors in a logo design, as it adds a dimension of brightness and freshness. Holistic healers often associate yellow with healing, as well as the seasons of spring and summer. In the hands of a professional logo designer, yellow can be used as an attention grabber or to highlight areas within your logo. Yellow often represents the following:

• Cheer / Joy
• Warmth
• Welcoming
• Youth
• Wealth / Money
• Ripeness / Fruition
• Summer / Spring
• Energy / Vitality

With the evolution towards eco-centric and nature oriented business, green is growing as a highly used color in the logo design industry today. Green often symbolizes such things as ease of use, nature, and money. Green often represents the following:

• Environment / Nature
• Health / Well-Being
• Progress / Growth
• Victory / Honor
• Money / Wealth
• Medicine / Relief
• Freshness / Fragrance
• Renewal
• Paradise

Many companies select orange as their primary color as it conveys quick and fast paced. Orange is the color of harvest, so the citrusy hue is a perfect color for food and fall nature-oriented themes or symbols of harvest. Also, orange is a “hot” color, adding sensation and stimulation. In design, orange is often used to highlight objects in light of it’s brightness. Orange often represents the following:

• Harvest / Fall
• Pleasure / Travel
• Savory / Delicious
• Bright / Comforting
• Courage / Guts
• Encouraging / Socialization
• Trendy / Fun-Loving

Black is a classic color that successfully represents both modern and traditional products and services. It is elegant, versatile, and a staple in logo designs. A logo design made in only black and white is not unheard of, for it can stand alone and get the attention for its sleek and dramatic representation. It also shows a no frills, professional logo with sincerity and honesty. Used properly, black is bold and direct, giving perspective and depth. Black often represents the following:

• Confidence
• Elegance / Prestige
• Sexy
• Mysterious
• Power / Authority
• Control
• Formality / Professionalism
• Death / Darkness / Famine

Purity comes to mind when one thinks of white. White is also synonymous with health, effectiveness, safety and fresh air. White is often used as background for logo design. White is also used for detail, because it is a strong reminder of elegance, openness and understanding. It is also the color of beauty and youth. White often represents the following:

• Health / Medicine
• Innocence
• Purity / Calmness
• Free
• Honesty
• Peace
• Triumph
• Surrender

Purple symbolizes imagination and creativity. Leonardo da Vinci believed that the power of meditation increases tenfold in a purple light. Color theory even suggests that the color purple in a child’s room can foster imagination and inspiration. Purple may also indicate authority and rank. Purple is a sexy color that elicits awe when used in logo designs. Purple may also represent perfection and detail. Purple often represents the following:

• Royalty / Nobility
• Maturity
• Authority / Rank
• Wealth
• Femininity
• Class / Distinction
• Spirituality
• Creativity / Imagination
• Nature / Flowers

Gray is the color of modern thinking. Many logo designs today in the technology and communications sector use gray for this reason. Gray is elegant, sleek and cool. Gray can be used as accents in a logo design and is perfect for supporting other colors. It adds a steel resolve to the message of the logo design, a confidence of ability and technology. Gray often represents the following:

• Advanced Technology
• Urban Living
• Progress
• Communication
• Strength
• Mourning
• Mysterious
• Sophistication

Pink is a perfect color to catch feminine emotions. Pink is also known to increase the craving for sweets - and pastry makers often use this ly package their creations. The deeper shades of pink are scientifically proven to reduce violence and disorder. Pink is often the color with little girls and represents something delicate. Pink often represents the following:

• Good Health
• Happiness / Joy
• Spunk / Confidence
• Serenity
• Playfulness
• Kindness
• Love
• Femininity
• Delicate / Soft
• Health

The color of order and convention, BROWN can mix into many surroundings and designs. Native Americans used the power of brown to describe self-discipline and control. It is the color of the earth, wood and stone. And of course Brown is found in our favorite food, chocolate. It is often associated with nature. Brown often represents the following:

• Solid Character
• Dependability / Honesty
• Wholesomeness / Tradition
• Self-Discipline
• Simplicity
• Full and Rich
• Spice
• Comfort
• Warmth
• Earth / Nature
• Casual

Silver represents liveliness, and something sleek and modern. Silver is an excellent color to choose to symbolize something valuable, highly malleable or something that can be polished to perfection. It indicates resolve, dedication and grace under pressure. Silver is also the color that represents the moon, hence a classic color for feminine attraction, mystery and balance. Silver often represents the following:

• Eloquence
• Patience / Perseverance
• Positive Energy
• Wealth and Precious Metals
• High Caliber Craftsmanship
• Cool
• Strength / Resolve
• Sleek
• Modern
• Tradition / Age
• Mystery

Gold, with its connection to the precious metal, implies wealth, riches and extravagance. Naturally, gold has been associated with royalty, which highlights the correspondence to tradition, glory, superiority and awe. Gold often represents the following:

• Wealth / Abundance
• Glory / Honor
• Credible / Experienced
• Superiority / Prestige
• Excellence / Achievement
• Awe
• Purpose / Value
• Bright / Cheerful
• Tradition